Ice Cream

I want to open a high concept ice cream parlor, "high concept" in the sense that Coldstone's is high concept. The concept is unique, the overhead is fairly low, and the end goal is not to own and self-manage a store and keep it running for long-term profits, but to create a marketing concept and sell off the entire franchise within 5-6 years. The business plan is: 1. Establish market share. 2. Distribution of brand products. 3. Franchising.

I have no experience in this industry, no business degree, and other than a background in marketing and an innate workaholicism, I'm pretty much just a person with a lightbulb over her head. I have paranoidly kept this idea a secret for years but I would really, like to have a place like this to go to!

So stay tuned...