Sunday, July 13, 2008

http://msn.foxsports.com/nba/story/8311156/Wizards-sign-Arenas-to-six-years,-$111-million

even their team president says it. it's not important to debate his supposed choking or questioning if he can lead a team past the early play-offs. the $111 million isn't just for his basketball skills. it's about his charisma, his star power. they need arenas there to keep them on the map. you really can't survive as a brand if people can't identify you.